As a researcher in transportation and traffic studies with an emphasis on statistical, data-driven, and data science methods, my work centers on two main research interests: travel behavior analysis (behavioral economics) and the analysis of traffic flow operations. Travel behavior analysis is crucial for guiding transportation policies and investments, akin to understanding travelers' (consumer) behavior in the market economy of the transportation network. This research provides valuable insights for decision-making, resource allocation, and strategy development to meet dynamic user demands. The other aspect of my research focuses on big data, employing data fusion methods to gain a more comprehensive understanding of traffic flow phenomenon. Despite the prevalence of innovative, complex, and costly data collection methods in scholarly publications, there's a wealth of underutilized data prepared through more economical means, often dismissed without fully exploring the potential of data fusion methods.